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Why may service managers want to increase complaints? Why online complainers are described as victims of double deviation? What is service recovery paradox and what

  1. Why may service managers want to increase complaints?
  2. Why online complainers are described as victims of "double deviation"?
  3. What is "service recovery paradox" and what is the implication(s)ofthe theoryfor guest service managers in practice?
  4. Based on the three articles above, what is your thought point or take-home message? Synthesize the materials (three articles), discuss your own perspectives, and make your conclusions about customer complaint and service recovery.

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