Why might marketers want to target segments based on their lifestyles rather than on their age groups? What are the twofold goals of marketing? According to the product/market expansion grid, what strategy would Wendy's follow when offering a new egg sandwich during breakfast hours? Give the following information, calculate the number of meals a restaurant would have to sell to break even: The Attic Trunk began in 1979 as an upscale dress shop in Forest Ridge's fashionable shopping district, catering to a wealthy, mature clientele. Many other specialty shops lined the main avenue over the few years. But as Forest Ridge began to attract an affluent, younger, and demographically diverse population, the once-popular shopping district increasingly perceived as stodgy and snobby. By the late 1980s, many of specialty shops suffered financially. Most shops attracted only tourists enjoyed browsing through the displays of alligator belts and shoes, piles of