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Why might measures used in a balanced scorecard differ from company to company? Why does the balanced scorecard include financial performance measures as well as

  1. Why might measures used in a balanced scorecard differ from company to company?
  2. Why does the balanced scorecard include financial performance measures as well as measures of how well internal business processes are doing?
  3. If you were at a company and were being reviewed on an annual basis for promotions, increases in salary, etc - would you prefer to be evaluated with a balanced scorecard approach?Some other assessment method?Why?

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