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Why must managers be aware of a firm s macro environment? 2 . What are the six segments of the macro environment? 3 . Understand
Why must managers be aware of a firms macro environment?
What are the six segments of the macro environment?
Understand the McDonalds threat of each force as follows.
How would you evaluate the threat of competitors? Please discuss the reasons.
How would you evaluate the threat of new entrants? Please discuss the reasons.
How would you evaluate the threat of substitutes? Please discuss the reasons.
How would you evaluate the threat of suppliers? Please discuss the reasons.
How would you evaluate the threat of customers? Please discuss the reasons.
Who are in the same strategic group of McDonalds Fine dining restaurants are in the same strategic group? Why
or why not?
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