Why or why not? (Exhibit 10.9 provides a summary of the four global strategies.)

FIRM: Nike

If your firm is not now engaged internationally,

1. Would your firm's product or service need to be modified or marketed differently if it expanded beyond the home country? 2. Does your firm have the potential to access larger markets by expanding internationally? Does it have the possibility of lowering input factors with such expansion? Please explain why or why not.

3. If your firm decided to expand internationally, where does the firm reside on the integrationresponsiveness framework? (Refer to Exhibit 10.7 if needed.) What does this result say about the "best" global strategy for your firm to use for international expansion?