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why organizations should use the action research model in OD efforts, especially evaluation. Consider the following questions: What is the cost-benefit of using OD? How

why organizations should use the action research model in OD efforts, especially evaluation. Consider the following questions: What is the cost-benefit of using OD? How do you persuade them to try it if they are hesitant or unfamiliarwhat are the facts and metrics that could persuade them? What is your pitch? When might it not be appropriate or beneficial? You must cite your sources.

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