1. Why should market research be conducted before expanding a company on an international level? Give an example of a time when a company failed because they did not do these things. (3 marks)
2. In terms of the 4Ps, what are the implications for international business? What may a business have to modify when exporting their product? Be specific in your answers. (5 marks)

22. Use the information given to complete the calculations below. Be sure to show all your work. (9 marks) Information Calculations Materials cost: 2. Materials cost for a baseball hat made in Japan: $1.50 Labour costs: Labour costs: 20% of materials cost Legal costs: 12 Legal costs: 7% of [materials cost + labour costs] Total costs before duties: materials cost + Total costs before duties: [1] labour costs + legal costs Duties: Duties: 22% of total cost Shipping costs: [1 Shipping costs: 20%% of total cost Landed cost: total cost + duties + shipping costs Landed cost: [1 Retail price: twice landed cost Retail price: 23. Fill in the chart below: (8 marks) Transportation Method Advantages Disadvantages Air Freight 1 . 2. 2 Rail 1