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Why should marketers not forget to market to baby boomers and the elderly? They are the smallest generation. There are 77 million baby boomers in

Why should marketers not forget to market to baby boomers and the elderly? They are the smallest generation. There are 77 million baby boomers in the United States. They do not have out-of-pocket health costs. By 2030, there will be no baby boomers over 65 years old

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