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Why should the consultant have conviction? Can the consultant perform a job that they do not agree with? Also, who is going to persuade who

Why should the consultant have conviction? Can the consultant perform a job that they do not agree with? Also, who is going to persuade who - the client persuade the company of the strategy or things they need to implemented or the management team tell the consultant what they need done?These are all good thoughts to keep in mind.

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