Marketing research is a process designed to gather information: Select one: O a. from the company's database. O b. exclusively about a company's customers. c. not currently available to decision makers. O d. concerning the interpretation of the company's sales goals. e. about the needs and desires of employers. 22 saved out of question Primary data are best described as the: Select one: a. data that are necessary for a correct decision. b. data that are compiled for some purpose other than the study in question. O c. data that are observed, recorded or collected directly from subjects. d. data that are collected inside and outside an organisation for some purpose other than the current investigation. O e. first batch of data collected for a specific study. 23 saved out of question The use of marketing research is: Select one: limited to for-profit businesses of all sizes. b. limited strictly to large corporations. controlled by the federal government. d. widespread throughout businesses and non-profit organisations. O e. carefully monitored by each state's trade agencies. 24 aved out of uestion Secondary data cannot be obtained from: Select one: a. surveys. O b. the government. O c. computerised literature retrieval databases. O d. trade journals. e. international sources. 25 aved out of uestion The real value of marketing research to the organisation can best be measured by: Select one: O a. improvements in the ability to make decisions. O b. its immediate impact on profits. O c. the increase in sales volume or market share. O d. how much it costs. e. the amount of time spent on the research. Marketing research is a process designed to gather information: Select one: O a. from the company's database. O b. exclusively about a company's customers. c. not currently available to decision makers. O d. concerning the interpretation of the company's sales goals. e. about the needs and desires of employers. 22 saved out of question Primary data are best described as the: Select one: a. data that are necessary for a correct decision. b. data that are compiled for some purpose other than the study in question. O c. data that are observed, recorded or collected directly from subjects. d. data that are collected inside and outside an organisation for some purpose other than the current investigation. O e. first batch of data collected for a specific study. 23 saved out of question The use of marketing research is: Select one: limited to for-profit businesses of all sizes. b. limited strictly to large corporations. controlled by the federal government. d. widespread throughout businesses and non-profit organisations. O e. carefully monitored by each state's trade agencies. 24 aved out of uestion Secondary data cannot be obtained from: Select one: a. surveys. O b. the government. O c. computerised literature retrieval databases. O d. trade journals. e. international sources. 25 aved out of uestion The real value of marketing research to the organisation can best be measured by: Select one: O a. improvements in the ability to make decisions. O b. its immediate impact on profits. O c. the increase in sales volume or market share. O d. how much it costs. e. the amount of time spent on the research.