Question
Why was Eio eager to promote the subsidiary initiative of licensing Star Wars characters for LEGO toys? Why was there so much resistance from the
Why was Eio eager to promote the subsidiary initiative of licensing Star Wars characters for LEGO toys?
Why was there so much resistance from the headquarters initially?
If you were a subsidiary manager at a multinational, what are the lessons you can draw from this case that can help you successfully convince the headquarters that your ideas deserve to be supported?
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A Textbook Of Accounting For Management
Authors: S.N. Maheshwari
3rd Edition
9325956195, 978-9325956193
