Why were coffeehouse chains such as Starbucks able to take market share away from Nestl$?$

Nestl$$ was late in seeing the consumer$-$preference trend toward coffeehouses.

$$Nestl$$ was locked into exclusive distribution agreements that prohibited expansion into coffeehouses.

$$Nestle figured premium coffee was a fad that wouldn't last.

O Starbucks operated in stealth mode until it was already an industry powerhouse.

$$ Nestle had so much invested in retail$-$store sales that it couldn't afford to shift strategically: