Why would a company care about the Consumer Electronics Show of the latest technology? Why do so many industries attend this conference? ** Reasons for value- loyalty, lifetime, expand product line" why add services to a product? Companies can be reactive with the latest technical innovations Great chance to see competitors It's in Vegas, why not go?! Companies can take a proactive strategic approach with new innovations The conference shows all technology that will be in the market in the very near future. Kaylee needs to replace her phone with a new one. She wants to get the best value for her money so she gathers research on phones and compares various products before she purchases her new phone. In this instance, Kaylee is buying a(n) ____ product. unsought exclusive shopping specialty convenience