Why would a discount store have lower gross margins than a jewellery store? O a. Discounters are only beginning to explore gross margin in pricing decisions O b. Discounters have a lower priced merchandise strategy O c. Discounters traditionally do not profit as well as jewellery stores O d. Jewellery stores cannot offer the variety that a discounter offers O e. Discounters rely on less volume of customers than jewellery stores. Previous page