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Why would a firm prefer to acquire an existing asset instead of executing a greenfield investment? It is easier to build assets from ground up

Why would a firm prefer to acquire an existing asset instead of executing a greenfield

investment?

It is easier to build assets from ground up

.

Firms believe that they need to acquire the desirable target firm before the rivals.

Many mergers and acquisitions fail to realize anticipated efficiency gains.

Greenfield investments are faster to execute.

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