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Why would a potential or current employer want or need to scrutinize an employee's personal social media accounts? More importantly, should the employer have looked

Why would a potential or current employer want or need to scrutinize an employee's personal social media accounts? More importantly, should the employer have looked at the employee's social media postings to begin with? What consequences should the potential or current employee face for unseemly or concerning personal posts? As a prospective employer, how would you handle social media concerns in your workplace

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