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Why would businesses want to continue with a new product even if it leads to a negative contribution margin overall? Explain at least 3 reasons
Why would businesses want to continue with a new product even if it leads to a negative contribution margin overall?
Explain at least 3 reasons in detail.
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Global Business Today
Authors: Charles W. L. Hill Dr, G. Tomas M. Hult
10th edition
1259686698, 978-1259686696
