Wigglewobbles is a US-based pet toy company currently focused on cats and dogs with $10,000,000 in net sales, $1,000,000 in net income after taxes (in other words, profits), and $4,000,000 in owners equity. Current assets for Wigglewobbles account for 15% of its total assets. Current liabilities are $250,000 and long-term liabilities are $750,000.

18. As part of its expansion described in question 19, Wigglewobbles is adding coconut fiber balls for guinea pigs and rabbits. After market testing, Wigglewobbles leadership should consider all of the following for finalizing the price for the coconut balls EXCEPT: a. Competition b. Customer perceptions of product quality c. Degree to which customers are sensitive to changes in prices d. Fixed and variable costs e. The Consumer Price Index