Question
Wildhorse Orthotics Company distributes a specialized ankle support that sells for $30. The companys variable costs are $18 per unit; fixed costs total $360,000 each
Wildhorse Orthotics Company distributes a specialized ankle support that sells for $30. The companys variable costs are $18 per unit; fixed costs total $360,000 each year.
Last year, Wildhorse sold 36,000 ankle supports. The companys marketing manager is convinced that a 10% reduction in the sales price, combined with a $90,000 increase in advertising, will result in a 38% increase in sales volume over last year. Compute the projected income. (Enter negative amounts using either a negative sign preceding the number e.g. -45 or parentheses e.g. (45).)
Projected income |
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