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Wilke Realty separates its activities into two operating divisions: Rentals and Sales. In March, the firm spent $52,000 for general company promotions (as opposed to
Wilke Realty separates its activities into two operating divisions: Rentals and Sales.
In March, the firm spent $52,000 for general company promotions (as opposed to
advertisements for specific properties). John, the corporate controller, has decided to
allocate general promotion costs to the two operating divisions. He is considering
whether to base his allocations on the (1) expected increase in divisional revenue
from the promotions or (2) expected increase in divisional profit from the promotions
(before allocated promotion costs). General promotions had the following effects on
the two divisions:
Rentals Sales
Increase in divisional revenue $1,232,000 $168,000
Increase in profit (before allocated promotion costs) 167,200 136,800
a. Allocate the total promotion cost to the two divisions using change in revenue.
Allocated Cost
Rental Answer
Sales Answer
Total Answer
b. Allocate the total promotion cost to the two divisions using change in profit before
joint cost allocation.
Allocated Cost
Rental Answer
Sales Answer
Total Answer
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