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Cost Item Value Chain Business Function 1. Cost of redesigning blister packs to make drug containers more tamper-proof. 2. Cost of videos sent to doctors to promote sales of a new drug Cost of a toll-free telephone line used for customer inquiries about usage, side effects of 3. drugs, and so on. Equipment purchased by a scientist to conduct experiments on drugs awaiting approval 4. by the government. Payment to actors in an infomercial to be shown on television promoting Visudyne, a 5. new treatment for age-related progressive blindness. 6. Labour costs of workers in the packaging area of a production facility. 7. Bonus paid to a salesperson for exceeding a monthly sales quota. 8. Cost of the Purolator courier services to deliver drugs to hospitals