Will leave a review right after completion!

I have made up a "new" business ( Fake business for Business plan assignment)

I have no idea have to develop a brand for my products. My objective is to

: Design and develop the brand of your products for a business plan.

Please go in-depth in creating a brand for these products. Marketing is not my forte. I already created a logo, but I'm having trouble developing a " Brand."

(Context) Below is the information about my "made-up" company and its products;

What is the problem ReCapture is trying to solve? a. (Short answer) The primary issue ReCapture aims to resolve is the overflow of low-quality digital content. A schism exists between the digital market's desire for user-generated content (UGC) and the need for both quantity and quality of content. ReCapture seeks to bridge the schism in the digital market between digital advertising and USG. ReCapture brings higher-quality UGC to the digital market by enabling and empowering a specific segment of the market. Targeting emerging stars on various social media platforms to create high-quality UGC with the supporiat ReCapture technology and advanced artificial intelligence ( Al) control system. help users create, the better the content ReCapture can sell on the digital market as programmatic and native advertising. The focus of ReCapture is the intangible value of the content and creative pool of people using ReCapture's equipment and technology to advance their personal UGC to the next levele which also raises the bar significantly for the current state of native advertising. ReCapture's Three Unique Virtual Business Products a. Content to consumers (B2C) Umbrella B2C User Generated Content (UGC) PRODUCT 1 highest quality UGC for almost any outdoor setting or controlled environment where the drone can operate safely. (Q1) How does the product work? ReCapture sends out a pelican case that has a drone inside, it's 100% ready to go upon arrival. There is a port to plug in the case/launching and landing for recharging, and data transfer/telemetry back to ReCapture's cloud-based A/I video generation. (Q2) A/II?!?! How do I know this will look like what I want? Who can I talk to? anyone, if you have a question, ReCapture's Al bot will be happy to assist you, not only to make the video exactly like you want it, but can help connect you to tech support via text message. (Q3) How do I interact with the Al to make videos or ask other questions? Users interact by talking to the Al, and it uses the native functions to reply. For example, in the iOS ecosystem a user would be interacting with Siri. A simple app is needed, and it contains a screen for videoing sample images and swiping left or right to help the Al establish a profile and foundation upon which to base its creative computations. (Q4) How long does all this take? It sounds complicated. The system adapts and learns, so there is no set time, but generally minutes and tends to take longer when first getting started After a short time frame the can predict the best camera angles, optional color saturation preference of the user for the application. (Q5) What other value is gained from the UGC and the UGCE (which includes the A/I) The real value comes from the combination of user inputs from other emergent stars. As ReCapture increases its B2C customer base, and users are actively making high quality content, the Al gets better and better, becoming more and more valuable. more intangible value when it's time for an acquisition. value-added inputs of users who are paying to create high-quality content, which Recapture owns the rights to redistribute for profit in a B2B model. b. Content to businesses (B2B) Umbrella B2B Digital Media Creation (DMC) PRODUCT 2 It needs to encompass services, here's a good read to provide the landscape facing most businesses and its vastness. Recapture seeks use UGCE (the Al) to example. We want to serve the B2B customers who don't have the time, energy or skill to do it for what it costs to subscribe and manage 20 different platforms, while also operating their business. G. Doig makes it sound easy, but personally these aren't my strengths! How can ReCapture do it for customers better, faster, and much higher quality than the DIY options? Digital Media Creation Tools Can Help Grow Your Business (linkedin.com) "Digital media creation is the process of creating media content for digital platforms. Digital media creation tools can be used to create everything from website content to video and audio content. Small business owners realize the importance of digital media for their businesses. They use it to reach out to their customers and grow their customer base." (Doig, G., 2022) examples include: Creating business websites that are easy and look professional Advertise a business's products/services effectively on social media Connect to customers on platforms like Linkedln YouTube and more "The goal of digital media creation is to help small business owners reach their target audience with the right message at the right time. If you want to grow your business online, it is vital to understand how digital media creators can help you do that." (Doig, G., 2022) examples include: Social Media Management Tools: Hootsuite, Buffer, Sprout Social Content Creation Tools: WordPress, Google Docs, Canva, Adobe Creative Cloud Marketing Automation Tools: HubSpot, Adobe Marketo, SalesForce, Microsoft Dynamics Video Creation Tools: YouTube Creator Studio, Vimeo, Wistia "With the rise of Al assistants, small businesses can now utilize the power of content creation tools to generate quality content at scale. These tools are available in various formats, such as websites and apps. There are a variety of Al writing tools available to help writers produce more concise and error-free prose. Some of these tools use artificial intelligence to analyze and correct text, while others are more simple grammar checkers. All of these tools can help writers produce better writing by identifying common mistakes and providing feedback on how to improve their prose." (Doig, G., 2022) examples include: Hubspot's blog tool helps you create a blog post in minutes. Hootsuite's social media management tools for businesses. MailChimp's email marketing service for small businesses. Jasper, Rytr, Content Al, and Frase for writing "Video is one of the most powerful tools in marketing. Video content can be used for anything from a product launch to an explainer video to a testimonial. Video is becoming more and more popular because it's engaging and easy to share. Tools like Animoto, Wideo, and Powtoon are great resources for small businesses who want to create videos without hiring a professional videographer video editor. Anyone with basic video editing skills can use these tools. In conclusion, digital media tools are a valuable asset for small businesses. Marketing automation tools allow them to reach more customers and grow their business, while social media management tools help them connect with customers and build relationships. These tools are easy to use and can be accessed from anywhere, so small businesses can benefit from the power of digital media regardless of their location or size. There are many more tools available and I will cover more later." (Doig, G., 2022) Digital Media Management Bot (DMB) PRODUCT 3 As social media grows, and is currently evolving with the privatization of Twitter and decline in perceived influence and real share value of Meta (Facebook's parent corporation) the future is not certain. At least not the aspect which predicates market share for digital media advertisers, and which platforms will be relevant in the coming months and years. From the eyes of a small business, managing a social media account or a brand in the digital market can be a daunting task. In order to stand out in the digital landscape, businesses must differentiate themselves, and actively listen and engage customers/potential customers with high quality, relevant and timey digital media and digital media advertising in a crowded marketed of poor quality free UGC and cookie-cutter programmatic digital medial advising. Business needs demand the time of business owners and managers to divided in many directions, and technology should help make time management simpler, not more difficult and burdensome. ReCapture wants to help business owners and decision makes re-capture the time and focus on decision making while the Al and Bot communicate with the public with as much as or little input and direction the business wants to contribute. The goal is to create the rich mix of technology and personal charter inputs to make the experience authentic without consuming every waking hour of a person's existence. What is the problem ReCapture is trying to solve? a. (Short answer) The primary issue ReCapture aims to resolve is the overflow of low-quality digital content. A schism exists between the digital market's desire for user-generated content (UGC) and the need for both quantity and quality of content. ReCapture seeks to bridge the schism in the digital market between digital advertising and USG. ReCapture brings higher-quality UGC to the digital market by enabling and empowering a specific segment of the market. Targeting emerging stars on various social media platforms to create high-quality UGC with the supporiat ReCapture technology and advanced artificial intelligence ( Al) control system. help users create, the better the content ReCapture can sell on the digital market as programmatic and native advertising. The focus of ReCapture is the intangible value of the content and creative pool of people using ReCapture's equipment and technology to advance their personal UGC to the next levele which also raises the bar significantly for the current state of native advertising. ReCapture's Three Unique Virtual Business Products a. Content to consumers (B2C) Umbrella B2C User Generated Content (UGC) PRODUCT 1 highest quality UGC for almost any outdoor setting or controlled environment where the drone can operate safely. (Q1) How does the product work? ReCapture sends out a pelican case that has a drone inside, it's 100% ready to go upon arrival. There is a port to plug in the case/launching and landing for recharging, and data transfer/telemetry back to ReCapture's cloud-based A/I video generation. (Q2) A/II?!?! How do I know this will look like what I want? Who can I talk to? anyone, if you have a question, ReCapture's Al bot will be happy to assist you, not only to make the video exactly like you want it, but can help connect you to tech support via text message. (Q3) How do I interact with the Al to make videos or ask other questions? Users interact by talking to the Al, and it uses the native functions to reply. For example, in the iOS ecosystem a user would be interacting with Siri. A simple app is needed, and it contains a screen for videoing sample images and swiping left or right to help the Al establish a profile and foundation upon which to base its creative computations. (Q4) How long does all this take? It sounds complicated. The system adapts and learns, so there is no set time, but generally minutes and tends to take longer when first getting started After a short time frame the can predict the best camera angles, optional color saturation preference of the user for the application. (Q5) What other value is gained from the UGC and the UGCE (which includes the A/I) The real value comes from the combination of user inputs from other emergent stars. As ReCapture increases its B2C customer base, and users are actively making high quality content, the Al gets better and better, becoming more and more valuable. more intangible value when it's time for an acquisition. value-added inputs of users who are paying to create high-quality content, which Recapture owns the rights to redistribute for profit in a B2B model. b. Content to businesses (B2B) Umbrella B2B Digital Media Creation (DMC) PRODUCT 2 It needs to encompass services, here's a good read to provide the landscape facing most businesses and its vastness. Recapture seeks use UGCE (the Al) to example. We want to serve the B2B customers who don't have the time, energy or skill to do it for what it costs to subscribe and manage 20 different platforms, while also operating their business. G. Doig makes it sound easy, but personally these aren't my strengths! How can ReCapture do it for customers better, faster, and much higher quality than the DIY options? Digital Media Creation Tools Can Help Grow Your Business (linkedin.com) "Digital media creation is the process of creating media content for digital platforms. Digital media creation tools can be used to create everything from website content to video and audio content. Small business owners realize the importance of digital media for their businesses. They use it to reach out to their customers and grow their customer base." (Doig, G., 2022) examples include: Creating business websites that are easy and look professional Advertise a business's products/services effectively on social media Connect to customers on platforms like Linkedln YouTube and more "The goal of digital media creation is to help small business owners reach their target audience with the right message at the right time. If you want to grow your business online, it is vital to understand how digital media creators can help you do that." (Doig, G., 2022) examples include: Social Media Management Tools: Hootsuite, Buffer, Sprout Social Content Creation Tools: WordPress, Google Docs, Canva, Adobe Creative Cloud Marketing Automation Tools: HubSpot, Adobe Marketo, SalesForce, Microsoft Dynamics Video Creation Tools: YouTube Creator Studio, Vimeo, Wistia "With the rise of Al assistants, small businesses can now utilize the power of content creation tools to generate quality content at scale. These tools are available in various formats, such as websites and apps. There are a variety of Al writing tools available to help writers produce more concise and error-free prose. Some of these tools use artificial intelligence to analyze and correct text, while others are more simple grammar checkers. All of these tools can help writers produce better writing by identifying common mistakes and providing feedback on how to improve their prose." (Doig, G., 2022) examples include: Hubspot's blog tool helps you create a blog post in minutes. Hootsuite's social media management tools for businesses. MailChimp's email marketing service for small businesses. Jasper, Rytr, Content Al, and Frase for writing "Video is one of the most powerful tools in marketing. Video content can be used for anything from a product launch to an explainer video to a testimonial. Video is becoming more and more popular because it's engaging and easy to share. Tools like Animoto, Wideo, and Powtoon are great resources for small businesses who want to create videos without hiring a professional videographer video editor. Anyone with basic video editing skills can use these tools. In conclusion, digital media tools are a valuable asset for small businesses. Marketing automation tools allow them to reach more customers and grow their business, while social media management tools help them connect with customers and build relationships. These tools are easy to use and can be accessed from anywhere, so small businesses can benefit from the power of digital media regardless of their location or size. There are many more tools available and I will cover more later." (Doig, G., 2022) Digital Media Management Bot (DMB) PRODUCT 3 As social media grows, and is currently evolving with the privatization of Twitter and decline in perceived influence and real share value of Meta (Facebook's parent corporation) the future is not certain. At least not the aspect which predicates market share for digital media advertisers, and which platforms will be relevant in the coming months and years. From the eyes of a small business, managing a social media account or a brand in the digital market can be a daunting task. In order to stand out in the digital landscape, businesses must differentiate themselves, and actively listen and engage customers/potential customers with high quality, relevant and timey digital media and digital media advertising in a crowded marketed of poor quality free UGC and cookie-cutter programmatic digital medial advising. Business needs demand the time of business owners and managers to divided in many directions, and technology should help make time management simpler, not more difficult and burdensome. ReCapture wants to help business owners and decision makes re-capture the time and focus on decision making while the Al and Bot communicate with the public with as much as or little input and direction the business wants to contribute. The goal is to create the rich mix of technology and personal charter inputs to make the experience authentic without consuming every waking hour of a person's existence