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William is a consultant who provides private consulting sessions to executive leaders. William is looking for a way to make more money from his consultancy

William is a consultant who provides private consulting sessions to executive leaders. William is looking for a way to make more money from his consultancy but is unsure which marketing metric he should focus on as he increases his revenue. Which of the following marketing metrics should William focus on?
Customer lifetime value
Sales revenue
Return on investment
Share of wallet

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