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William is the owner and CEO of a Swiss company that makes branded watches for the European market. He decides to enter the US market

William is the owner and CEO of a Swiss company that makes branded watches for the European market. He decides to enter the US market with a unique watch that runs on solar energy, which none of the competitors are offering. He sets a premium price that is higher than the price of any other brand in the US market. Which elements of international strategy is William using?

Economic logic
Differentiator
Staging
Vehicle
Arena

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