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Williams Incorporated produces a single product, a part used in the manufacture of automobile transmissions. Known for its quality and performance, the part is sold
Williams Incorporated produces a single product, a part used in the manufacture of automobile transmissions. Known for its quality and
performance, the part is sold to luxury auto manufacturers around the world. Because this is a quality product, Williams has some
flexibility in pricing the part. The firm calculates the price using a variety of pricing methods and then chooses the final price based on
that information and other strategic information. A summary of the key cost information follows. Williams expects to manufacture and sell
parts in the coming year. While the demand for Williams's part has been growing in the past years, management is not only
aware of the cyclical nature of the automobile industry, but also concerned about market share and profits during the industry's current
downturn.
Required:
Determine the price for the part using a markup of of full manufacturing cost.
Determine the price for the part using a markup of of full lifecycle cost.
Determine the price for the part using a desired gross margin percentage to sales of
Determine the price for the part using a desired lifecycle cost margin percentage to sales of
Determine the price for the part using a desired beforetax return on investment return on assets of
Determine the total contribution margin and total operating profit for each of the methods in requirements through
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Determine the total contribution margin, gross margin, and total operating profit for each of the methods in requirements
through Do not round intermediate calculations.
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