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Williamson Industries Limited produces medical equipment and are considering to introduce a new product which requires estimated investment of $2,000,000 for an annual production and

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Williamson Industries Limited produces medical equipment and are considering to introduce a new product which requires estimated investment of $2,000,000 for an annual production and sale of its 50,000 units. Company desires 10% ROI on this product. Estimated cost of the product is as follows: Conversion cost per unit $20 Direct materials cost per unit $15 Estimated annual fixed selling expenses will be $40,000 and variable selling expenses will be $1 per unit sold. Required: a. Define the cost-plus pricing approach. b. Compute the unit product cost. c. Compute the markup required to achieve the desired ROI. d. Compute the target selling price per unit. (3 marks) (3 marks) (6 marks) (4 marks)

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