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Wilson Company prepared the following preliminary budget assuming no advertising expenditures: Selling price $10 per unit Unit sales 100,000 Variable expenses $500,000 Fixed expenses $200,000

Wilson Company prepared the following preliminary budget assuming no advertising expenditures:

Selling price $10 per unit
Unit sales 100,000
Variable expenses $500,000
Fixed expenses $200,000

Based on a market study, the company estimated that it could reduce the unit selling price by 10% and increase the unit sales volume by 35%, if $100,000 were spent on advertising. Assuming that these changes are incorporated in its budget, what should be the budgeted operating income?

Multiple Choice

  • $172,500.

  • $260,000.

  • $240,000.

  • $155,000.

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