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Wilson Company prepared the following preliminary budget assuming no advertising expenditures: Selling price $10 per unit Unit sales 100,000 Variable expenses $500,000 Fixed expenses $200,000
Wilson Company prepared the following preliminary budget assuming no advertising expenditures:
Selling price | $10 per unit |
Unit sales | 100,000 |
Variable expenses | $500,000 |
Fixed expenses | $200,000 |
Based on a market study, the company estimated that it could reduce the unit selling price by 10% and increase the unit sales volume by 35%, if $100,000 were spent on advertising. Assuming that these changes are incorporated in its budget, what should be the budgeted operating income?
Multiple Choice
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$172,500.
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$260,000.
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$240,000.
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$155,000.
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