Wilson was hired by Productivity Advertising as a marketing VP to lead a mass$-$marketing effort. After a few weeks, he introduced the idea of moving away from the consumer funnel to looking at the bottom half of the funnel for creating conversion strategies, offering the target audience the right offers on the right platform at the right time. Essentially, he is suggesting replacing mass marketing with

Group of answer choices

arbitrary allocation marketing.

concave$-$downward function model.

zero$-$based communications planning.

one$-$to$-$one marketing.

S$-$shaped response curve.