"Win on Sunday, Sell on Monday" is a marketing tactic used by brands with professional racing teams such as Ford$-$Shelby and Ferrari. If a branded model of car wins a significant race such as Le Mans or Bathurst over the weekend, this causes a short$-$term increase in sales the following week.

This irrational association of a regular mass$-$produced product with the winning characteristics of a mechanically unassociated car is called: