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Wine distributers is a wholesaler of wine, buying from wineries and selling to wine stores. Three different white wines are sold: Chablis, Chardonnay end Riesling.

Wine distributers is a wholesaler of wine, buying from wineries and selling to wine stores. Three different white wines are sold: Chablis, Chardonnay end Riesling.

Here are budgeted and actual sales data for the first quarter.

Chablis

Chardonnay

Riesling

Market

Standard Contribution margin

$ 7,00

$ 8,25

$ 6,75

Standard quantity

10.000

4.000

12.000

Actual contribution margin

$ 7,25

$ 8,10

$ 7,10

Actual quantity

8.000

6.000

11.000

Expected market share

0,05%

Actual market size

62.500.000

Required:

  1. Calculate the sales volume variance for each product and in total.
  2. Calculate the sales mix variances and the sales quantity variances for each product and in total.
  3. Calculate the market share variance and the market size variance.
  4. Write a short memo interpreting to management the variances in a, b and c.

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