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Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses as shown by its most recent monthly contribution format income statement: Sales $

Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses as shown by its most recent monthly contribution format income statement:
Sales $ 1,602,000
Variable expenses 705,540
Contribution margin 896,460
Fixed expenses 986,000
Net operating income (loss) $ (89,540)
In an effort to resolve the problem, the company wants to prepare an income statement segmented by division. Accordingly, the Accounting Department provided the following information:
Division
East Central West
Sales $ 412,000 $ 660,000 $ 530,000
Variable expenses as a percentage of sales 57%40%39%
Traceable fixed expenses $ 274,000 $ 332,000 $ 192,000
Required:
1. Prepare a contribution format income statement segmented by divisions.
2-a. The Marketing Department believes increasing the West Division's monthly advertising by $22,000 will increase that division's sales by 11%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented?
2-b. Would you recommend the increased advertising?

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