Question
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement:
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Sales | $ | 1,582,000 |
Variable expenses |
| 578,320 |
Contribution margin |
| 1,003,680 |
Fixed expenses |
| 1,104,000 |
Net operating income (loss) | $ | (100,320) |
In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:
| Division | ||||||||
| East | Central | West | ||||||
Sales | $ | 382,000 |
| $ | 660,000 |
| $ | 540,000 |
|
Variable expenses as a percentage of sales |
| 46 | % |
| 34 | % |
| 33 | % |
Traceable fixed expenses | $ | 264,000 |
| $ | 321,000 |
| $ | 205,000 |
|
Required:
1. Prepare a contribution format income statement segmented by divisions.
Division
| Co Total | East | Central | West |
Sales |
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Variable Expenses |
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Contribution Margin |
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Traceable fixed expenses |
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Divisional segment margin |
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Common fixed expenses not traceable to divisions |
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Net operation income |
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2-a. The Marketing Department has proposed increasing the West Division's monthly advertising by $26,000 based on the belief that it would increase that division's sales by 16%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented? (Do not round intermediate calculations.)
Net operating income will (increase or decrease) ____________ by __________.
2-b. Would you recommend the increased advertising?
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