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Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income

Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement:

Sales $ 1,614,000
Variable expenses 701,060
Contribution margin 912,940
Fixed expenses 1,004,000
Net operating income (loss) $ (91,060)

In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:

Division
East Central West
Sales $ 414,000 $ 650,000 $ 550,000
Variable expenses as a percentage of sales 54% 32% 49%
Traceable fixed expenses $ 256,000 $ 328,000 $ 195,000

Required:

1. Prepare a contribution format income statement segmented by divisions.

Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement:

Sales $ 1,614,000
Variable expenses 701,060
Contribution margin 912,940
Fixed expenses 1,004,000
Net operating income (loss) $ (91,060)

In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:

Division
East Central West
Sales $ 414,000 $ 650,000 $ 550,000
Variable expenses as a percentage of sales 54% 32% 49%
Traceable fixed expenses $ 256,000 $ 328,000 $ 195,000

Required:

1. Prepare a contribution format income statement segmented by divisions.

Division
Total Company East Central West

2-a. The Marketing Department has proposed increasing the West Division's monthly advertising by $25,000 based on the belief that it would increase that division's sales by 13%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented?

Net operating income will by.

2-b. Would you recommend the increased advertising?

Yes or no?

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