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Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income

Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement, which follows:

Sales $ 1,607,000
Variable expenses 575,850
Contribution margin 1,031,150
Fixed expenses 1,134,000
Net operating income (loss) $ (102,850)

In an effort to isolate the problem, the president has asked for an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:

Division

East Central West
Sales $ 417,000 $ 650,000 $ 540,000
Variable expenses as a percentage of sales 45 % 24 % 43 %
Traceable fixed expenses $ 278,000 $ 321,000 $ 198,000

1.

Prepare a contribution format income statement segmented by divisions, as desired by the president.

2-a.

As a result of a marketing study, the president believes that sales in the West Division could be increased by 17% if monthly advertising in that division were increased by $29,000. Calculate the incremental net operating income.

2-b. Would you recommend the increased advertising?

(Just need the answer please. Thank you.)

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