Question
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement, which follows: |
Sales | $ | 1,607,000 |
Variable expenses | 575,850 | |
Contribution margin | 1,031,150 | |
Fixed expenses | 1,134,000 | |
Net operating income (loss) | $ | (102,850) |
In an effort to isolate the problem, the president has asked for an income statement segmented by division. Accordingly, the Accounting Department has developed the following information: |
Division | |||||||||
East | Central | West | |||||||
Sales | $ | 417,000 | $ | 650,000 | $ | 540,000 | |||
Variable expenses as a percentage of sales | 45 | % | 24 | % | 43 | % | |||
Traceable fixed expenses | $ | 278,000 | $ | 321,000 | $ | 198,000 | |||
1. | Prepare a contribution format income statement segmented by divisions, as desired by the president. |
2-a. | As a result of a marketing study, the president believes that sales in the West Division could be increased by 17% if monthly advertising in that division were increased by $29,000. Calculate the incremental net operating income. |
2-b. | Would you recommend the increased advertising? |
(Just need the answer please. Thank you.)
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