Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income

Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement, which follows:

Sales $ 1,607,000
Variable expenses 575,850
Contribution margin 1,031,150
Fixed expenses 1,134,000
Net operating income (loss) $ (102,850)

In an effort to isolate the problem, the president has asked for an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:

Division

East Central West
Sales $ 417,000 $ 650,000 $ 540,000
Variable expenses as a percentage of sales 45 % 24 % 43 %
Traceable fixed expenses $ 278,000 $ 321,000 $ 198,000

1.

Prepare a contribution format income statement segmented by divisions, as desired by the president.

2-a.

As a result of a marketing study, the president believes that sales in the West Division could be increased by 17% if monthly advertising in that division were increased by $29,000. Calculate the incremental net operating income.

2-b. Would you recommend the increased advertising?

(Just need the answer please. Thank you.)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Managerial Accounting

Authors: Ray Garrison, Eric Noreen, Peter Brewer

17th Edition

1260247783, 978-1260247787

More Books

Students also viewed these Accounting questions

Question

What is your greatest strength?

Answered: 1 week ago

Question

What are the purposes of strategic planning?

Answered: 1 week ago

Question

6. What qualifications are needed to perform the job?

Answered: 1 week ago