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Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement:
points
Print
Sales
Variable expenses
Contribution margin
Fixed expenses
Net operating income ss
$$
In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:
tableDivisionEast,Central,West,Sales$$$Variable expenses as a percentage of sales,Traceable fixed expenses,$$$
Required:
Prepare a contribution format income statement segmented by divisions.
a The Marketing Department has proposed increasing the West Division's monthly advertising by $ based on the belief that it would Increase that division's sales by Assuming these estimates are accurate, how much would the company's net operating Income increase decrease If the proposal is implemented?
Would you recommend the increased advertising?
Complete this question by entering your answers in the tabs below.
Req
Req
Prepare a contribution format income statement segmented by divisions.
tableTotal Company,DivisionEast,Central,WestSalesVariable expensesContribution margin,Traceable fixed expensesDivisional segment margin,$$$
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