Question
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement, which follows:
Sales | $ | 1,594,000 |
Variable expenses | 612,300 | |
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Contribution margin | 981,700 | |
Fixed expenses | 1,080,000 | |
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Net operating income (loss) | $ | (98,300) |
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In an effort to isolate the problem, the president has asked for an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:
Division EastCentralWest Sales$394,000 $680,000 $520,000 Variable expenses as a percentage of sales 55% 23% 46% Traceable fixed expenses$292,000 $322,000 $198,000
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2a. | As a result of a marketing study, the president believes that sales in the West Division could be increased by 19% if monthly advertising in that division were increased by $30,000. Calculate the incremental net operating income.
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