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Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income

Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement, which follows:

Sales $ 1,586,000
Variable expenses 662,480

Contribution margin 923,520
Fixed expenses 1,016,000

Net operating income (loss) $ (92,480)

In an effort to isolate the problem, the president has asked for an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:

Division

East Central West
Sales $ 436,000 $ 610,000 $ 540,000
Variable expenses as a percentage of sales 48 % 38 % 41 %
Traceable fixed expenses $ 253,000 $ 329,000 $ 208,000

Required:
1.

Prepare a contribution format income statement segmented by divisions, as desired by the president.

2-a.

As a result of a marketing study, the president believes that sales in the West Division could be increased by 19% if monthly advertising in that division were increased by $24,000. Calculate the incremental net operating income.

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