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Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income

Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement, which follows:

Sales

$

1,670,000

Variable expenses

636,700

Contribution margin

1,033,300

Fixed expenses

1,137,000

Net operating income (loss)

$

(103,700)

In an effort to isolate the problem, the president has asked for an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:

Division

East

Central

West

Sales

$

440,000

$

630,000

$

600,000

Variable expenses as a percentage of sales

47

%

33

%

37

%

Traceable fixed expenses

$

279,000

$

332,000

$

200,000

Prepare a contribution format income statement segmented by divisions, as desired by the president.

2-a.

As a result of a marketing study, the president believes that sales in the West Division could be increased by 17% if monthly advertising in that division were increased by $22,000. Calculate the incremental net operating income.

Would you recommend the increased advertising?

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