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Winning the Best Entrepreneur Award for 2017 gave Othman and his team the boost to innovate further. They have also participated in exhibitions locally
Winning the Best Entrepreneur Award for 2017 gave Othman and his team the boost to innovate further. They have also participated in exhibitions locally and internationally from London to China. Asked why customers would choose them over their competitors, Othman said, "Our customers select us over our competitors because we invest huge amounts of time and money to make sure we deliver the best quality for our customers, and to meet with them all the time to understand their needs and make InnoBox better for them." "In 2017 we manufactured 100 products to test the market and they were all sold in less than 10 days. We listened carefully to the 100 users and developed InnoBox. We are making 300 now and even before they are ready they are all pre-ordered! So we decided that it is time to go for mass production and we will be signing deals with re-sellers all over the world," he concluded. (Source: Oman Observer, April 23rd, 2019) Questions: 1. List any 5 characteristics of Othman as an entrepreneur. 2. What were the challenges faced by Othman Al Mandhari in his startup? 3. Briefly explain the competitive advantage of his business. 4. Write any 5 motivating factors for Othman and his team to innovate his business?
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1 Characteristics of Othman as an entrepreneur a Innovation Othman and his team consistently strive to innovate and improve their products and services b Persistence They demonstrate persistence by ma...Get Instant Access to Expert-Tailored Solutions
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