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Winston works for an arts-and-crafts equipment manufacturer. He created this positioning statement: To the avid scrapbooker who captures every moment and enhances memories with a

Winston works for an arts-and-crafts equipment manufacturer. He created this positioning statement: "To the avid scrapbooker who captures every moment and enhances memories with a careful touch, this has the highest-precision laser cutting among retail-grade laser cutters because it was engineered to be as precise as a diamond cutter, and it is backed by 24-hour support service for recalibration needs." What is missing? b. Targeted consumers c. Frame of reference d. Point of difference

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