Winston works for an arts-and-crafts equipment manufacturer. He created this positioning statement: "To the avid scrapbooker who captures every moment and enhances memories with a careful touch, this has the highest-precision laser cutting among retail-grade laser cutters because it was engineered to be as precise as a diamond cutter, and it is backed by 24-hour support service for recalibration needs." What is missing? a. Reason to believe b. Targeted consumers c. Frame of reference d. Point of difference