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Winston works for an arts-and-crafts equipment manufacturer. He created this positioning statement: To the avid scrapbooker who captures every moment and enhances memories with a
Winston works for an arts-and-crafts equipment manufacturer. He created this positioning statement: "To the avid scrapbooker who captures every moment and enhances memories with a careful touch, Morning Lace Cutter is backed by 24-hour support service for recalibration needs." What is missing? b. Frame of reference c. Point of difference d. Targeted consumers
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