Winter Run operates a Rocky Mountains resort. The company is planning is in ticket pricing for the coming ski season, Investors would like to eam a 14 return on investment on the company's $183,750,000 of assets. The company primarily incurs fixed costs to groom the runs and operate the lifts Winter Run projects fired costs to be $33,000,000 for the soon The resort serves about 725,000 skers and snowboarders each season. Variable costs are about $12 per guest Currently, the resort has such a favorable reputation among on and snowboarders that it has some control over the lift ticket prices Rond the requirements Requirement 1. Would Winter Run emphasize target pricing or cont plus pricing? Why Winter Run should emphasize a approach to pricing because it has been able to differentiate its ski resort from others in the area. Because of its good reputation managers will have control over pricing Of course, they still need to consider whether the price is within the range customers are willing to pay Requirement 2 other resorts in the area chure 588 cer dov, what once should Winter Run chara? Choose from any list or enter any number in the input fields and then continue to the next question size 1. Would Winter Run emphasize target pricing or cost-plus pricing? Why? 2. If other resorts in the area charge $88 per day, what price should Winter Run charge? Because ap! th to pay Winter Run operates a Rocky Mountain ski resort. The company is planning its lift ticket pricing for the coming ski see company's $183,750,000 of assets. The company primarily incurs fixed costs to groom the runs and operate the lifts The resort serves about 725,000 skiers and snowboarders each season, Variable costs are about $12 per guest. Cur snowboarders that it has some control over the lift ticket prices. Read the requirements, Requirement 2. If other resorts in the area charge $88 per day, what price should Winter Run charge? Complete the following table to calculate the price Winter Run should charge per lift ticket. Plus: Read the requirements. Plus: Plus: Divided by: Winter Run operates a Rocky Mountain ski resort. The company is planning its lift ticket pricing for the coming ski season. Investors company's $183,750,000 of assets. The company primarily incurs fixed costs to groom the runs and operate the lifts, Winter Run proj The resort serves about 725,000 skiers and snowboarders each season. Variable costs are about $12 per guest. Currently, the resort snowboarders that it has some control over the lift ticket prices. Read the requirements Divided by: Price per lift ticket Given Winter Run's favorable reputation, they
