Question
Winton Produce packages and distributes three grades of animal feed. The material cost per tonne and estimated annual sales for each of the products are
Winton Produce packages and distributes three grades of animal feed. The material cost per tonne and estimated annual sales for each of the products are as follows.
Product | Material cost | Estimated sales |
Super Premium | $16.00 | 2,000 tonnes |
Premium | $12.00 | 3,000 tonnes |
Economy | $10.00 | 5,000 tonnes |
The indirect cost of operating the machinery used to package all three products is $40 000 per year. In the past, prices have been set by allocating the indirect costs to products on the basis of estimated sales in tonnes. The resulting total costs (material costs plus allocated fixed overhead) are then marked up by 100 per cent.
Required
- Calculate the price per tonne for each grade of feed using the method described for setting prices. (10 marks)
- Does the price in part (a) take into account how much customers are willing to pay for the product? (5 marks)
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