With 208 restaurants, the Cheesecake Factory saw its sit-down restaurant business decline significantly with Covid driven closures. It successfully pivoted towards to-go orders to survive which became a much larger part of their business. I am putting you in the CEO's seat. The majority of the restaurants are now open for sit-down dining. Right now the numbers are looking good with same-store sales up 7.8% from the same pre-pandemic period in 2019 while the to-go orders are more than double pre-crisis levels. More people are coming back for dine-in while the to-go business is stronger than it has ever been. However, you see several external and internal market forces converging in a way that could quickly reverse the positive progress you have made as a company. Answer the following questions in your paper:

• What key external and internal forces are converging that if the company doesn't address them now could spell trouble in the near future? For each force, you identify, explain why you believe it is important and the negative impact to the company if it is not properly addressed.
• Think creatively as you provide strategic solutions to each of the forces you identified above. What innovative strategic solutions can be applied that will allow the Cheesecake Factory to keep moving in the right direction as a company?
• need to site at least 4 sources