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With a _ _ _ _ _ _ _ _ approach in retailing, a manager is assigned the responsibility for selecting all products that consumers
With a approach in retailing, a manager is assigned the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other, with the objective of maximizing sales and profits in this grouping.
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multichannel retailing
telemarketing
merchandise scrambling
shopper marketing
category management
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The Art Of Bad Management
Authors: Nathan Burden
1st Edition
1980615551, 978-1980615552
