Question
With an increase in product advertising of $50 million you expect to increase sales by 10,000 units. If unit gross margin is $4,800, will the
With an increase in product advertising of $50 million you expect to increase sales by 10,000 units. If unit gross margin is $4,800, will the additional advertising increase product contribution?
| a. | No | |
| b. | Yes |
A firm is competing in the economy market with a vehicle that has average features, a price that is about average, and a gross margin of 10%. What would you recommend they do to increase product contribution?
| a. | Add more features | |
| b. | Reduce production costs | |
| c. | Lower the price 10% | |
| d. | Raise the price 5%
|
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Brinks Modern Internal Auditing A Common Body Of Knowledge
Authors: Robert R. Moeller
7th Edition
0470293039, 978-0470293034
