With billions of searches on Google every day, how does Google Al help marketers maximize search ad performance?

With Google Al$,$ broad match and Smart Bidding match ads to queries and adjust bids in real time.

With Google Al$,$ Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa.

With Google Al$,$ Smart Bidding predicts queries with the highest volume to set bids automatically.

With Google Al$,$ marketers no longer need to invest in high$-$quality image assets.