Question
With consideration to medical 3d printing . Please help by providing a description of the target customer (i.e., your customer persona). Describe the key demographics
With consideration to medical 3d printing. Please help by providing a description of the target customer (i.e., your customer persona). Describe the key demographics of your target market, including customer description, location, behaviors, psychological profile, and other population attributes
Consider how you would expand into other markets. These may include other demographic groups, other regions, other countries, etc. Then, select a second and third target market to focus on. Customers in alternative markets will likely have similar attributes to the initial target market with some major differences. Complete the table below comparing similarities and differences between the primary, secondary, and tertiary target markets.
Segmentation Basis | Segmentation Attributes | Primary Target Market - Persona Description | Secondary Target Market | Tertiary Target Market |
---|---|---|---|---|
Demographic | Age | |||
Gender | ||||
Education | ||||
Income | ||||
Family Status | ||||
Other Demographic Attributes | ||||
Geography | Country | |||
Region | ||||
Environment (Rural/Urban) | ||||
Other Geographic Attributes | ||||
Psychographic | Social environment | |||
Personality | ||||
Lifestyle | ||||
Lifestyle Changes | ||||
Other Psychographic Attributes | ||||
Behavioral | Purchase Drivers | |||
Purchasing Behavior | ||||
Other Behavioral Attributes |
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