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with explanation please! An Electronics, Inc., has developed a new HD DVD. If the HD DVD is successful, the present value of the payoff (at
with explanation please!
An Electronics, Inc., has developed a new HD DVD. If the HD DVD is successful, the present value of the payoff (at the time the product is brought to market) is $34.2 million If the HD DVD fails, the present value of the payoff is $12.2 million If the product goes directly to market, there is a 40 percent chance of success & Alternatively, Arg can delay the launch by one year and spend $1.32 million to test-market the HD DVD Test-marketing would allow the firm to improve the product and increase the probability of success to 70 percent The appropriate discount rate is 12 percent Calculate the NPV of going directly to market and the NPV of test-marketing before going to market. (Enter your answers in dollars, not millions of dollars (e.g. 1,234,567). Do not round intermediate calculations and round your final answers to nearest whole dollar amount (e.g., 32).) NPV Go to market now $ Test-marketing first $ Should the firm conduct test-marketing? Yes NoStep by Step Solution
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